Stakeholder is a very descriptive word that identifies those that have a stake in the outcome of our change initiative. I use this word frequently. There is a better descriptor though. I like the word constituent. This descriptor implies a responsibility on the part of the change leader. It’s necessary that we worry about our constituents – about how our change will affect them and what matters to them. So try the word constituent as a replacement for the word stakeholder, letting the descriptor serve as a reminder of our responsibilities.
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Constituent Hub enterprise software enables organizational change leadership that increases adoption and strategy realization so you can remain competitive.